149® originated around a dinner table in 2006, between Bob Woolmer, Allan Donald and Bob Woolmer’s 2 sons, Russell and Dale. The name 149 stems from Bob's highest International test score at the Oval Cricket Ground against Australia in 1975, when he played for England. The brand was in the process of being developed, with a few product samples having been made up with Bob's input, before his tragic death in 2007.

This is the story of a son’s ambition to honour his father’s legacy. Bob's love was coaching and his legacy was to coach South Africa’s coaches. Coaching the coaches empowers South Africans to create a better, more enjoyable future for our nation's next generation.

149 is about Inspiring Confidence with unique, technical thought out and scientifically proven products which will inspire the Coach and the Player.